I think video games are so successful  because, it emerges yourself into a new world, giving you freedom and choice to choose what you want and what you do.
 because the expectations were too high for what video games could be.
 yes its art because its your project or a masterpiece that you make into your own beauty, you make what you want and make it look good, sound good, and play good.
i think the next challenges are immersion and content. currently people are making vr , where it makes it so your movement makes a character, which is a new step into the gaming industry. finding a new step maybe where actually you with a projected world around you, creating the voice, moment, and character you want. possibly adding more features to make it so that nothing is limited, you complete and  finish a "final" boss, then an entire new section comes in endlessly. and possibly making stuff to where you don't have to pay extra for dlcs and bonus content.

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